Friday, September 30, 2011

Amplifier - The Octopus


The last 2011 album I'm reviewing this week, Amplifier's The Octopus is as vulnerable or more to cries of "hype" as Matana Roberts' Coin Coin, already drawing extreme plaudits (my CD copy had a sticker on it declaring The Octopus to be "the grand standard against which all prog albums will be judged" or some such hyperbole) as well as some rather focused ire from music fans.  Similarly to my experience with Coin Coin, I had read some glowing reviews for this album (the mainstream music press has been quite kind to it) so I was really excited to check it out--how often do you hear music critics putting progressive rock albums in their top albums of the year in 2011?  After investing considerable time in this album  (it's two hours long with an average song length of 7:30) I regret to say that I'm disappointed enough with it that this review will be the second installment of my Know Your Enemy series.

Let's start with the good things about The Octopus, and let's be clear that there are plenty of good things.  Firstly, I want to praise the band's pop instincts--probably the best thing about this album is its melodicism and the amount of catchiness to be found in pretty much every song.  The major/minor shift on "Minion's Song" results in an instantly catchy vocal melody, while songs like "Trading Dark Matter on the Stock Exchange," "The Sick Rose" and "The Wave" are all based on melodic guitar hooks, with plenty more to be found elsewhere.  Similarly, the band is capable of impressive musicianship--the drumming is pretty solid throughout the album, and there are moments where it's obvious the guitarist has got chops (about four minutes before the end of "Trading Dark Matter on the Stock Exchange" is a good one).  The songs here "rock" to the extent that that band's chemistry and energy are evident even though the album's a studio production.  Finally, I think the band's ambition has to be applauded--they're clearly trying to create something epic with The Octopus, managing at times to create an atmosphere of grand proportions and tying the album with an intractably esoteric concept, not to mention the fact that they wrote and recorded the album without label support.  On paper, there's a lot to admire about this effort.

Unfortunately, there is so much about this music that goes against what I stand for musically that the two hours required to listen to it drag by in slow motion, the minutes blending together into a dull aching throb.  To start with, the album is billed as progressive rock.  While a discussion about whether or not this music categorically is or isn't progressive is neither interesting nor productive, it might be illuminating to point out some of the characteristics of progressive music in relation to The Octopus.  If long song lengths, spacey synth sound effects and song introductions, science fiction lyrics and a complicated concept define a music as progressive, then so be it--this album exhibits all of those components.  If "progressive" implies some sort of innovation, surprising content, attempt to move music forward, or at the very least an impressive display of erudite musicianship in composition or playing, then this album falls far short of the mark.  As professionally executed as it is, I hear virtually nothing in The Octopus that we haven't already heard before.  The really disappointing thing is, most of it we've heard from non-progressive music; these guys aren't even plundering classic prog!  In spite of the long song lengths, the band presents us with standardized verse/chorus songwriting, straight-ahead 4/4 time signatures and an ultra-orthodox sense of harmony and melody.  I also have to take issue with those who compliment the band's "intricate" arrangements--despite the guitarist's frustrating display of ability, most of the parts played here are based on achingly simple riffs or clean arpeggios that repeat over and over without embellishment or development across minutes and minutes of track length.  Similarly, the band's interplay pretty much never rises above predictable rock unison riffs and "dramatic" breaks, failing heavily when it comes to subverting the formula.  Combine these structural weaknesses with production that reeks alternately of the heavily processed guitar tone that innumerable bands like Tool have been implementing since the 90's, and synth sounds, effects and samples that sound like they've been excreted by a computer, and most of the music here comes across as the hollow, sterile type of alternative rock that--again--innumerable bands have been producing since the 90's.

If the band marketed itself as a straight-ahead alternative rock band, these commonplace creative choices would at least fit the bill.  Instead, they wrap pedestrian substance with a stylistic sheen that implies "this is gonna blow your mind."  And how is this mind-blowing achieved?  Mostly through the fact that nearly every song is bookended by at least a minute of spacey intro and outro sound effects with no connection whatsoever to the music that eventually appears, not to mention how poorly-integrated and gimmicky they are when they actually appear within the songs.  It's like the band wants to recreate "Shine on You Crazy Diamond" without realizing that the song's atmospheric segues actually contain their own melodic framework and act as commentary on the core song's elements; just because you're playing notes doesn't mean you're producing meaningful musical content.  The album could have easily saved at least a half hour by removing these interludes without even touching the primary content of the songs (which also could stand to have some fat trimmed).  If I'd known how unimaginatively "contemporary alternative" this was going to be, I probably would have been happy to say "that's not really my thing" and leave it alone.  Instead, I'm told it's a great new version of something I love only to find out that it's something else in disguise.

Speaking of disguises, let's get to the lyrics, which probably bother me more than anything else here.  In support of their labyrinthine concept, the band has chosen to present the narrative with an indecipherable stream of pseudo-trippy clichés and embarrassingly cheesy metaphors and images, including (but not limited to): "ice age cometh;" "we're livin' on borrowed time;" "let empires fall;" "cross your heart and hope to die/don't take it personal" (two in a row there!); "don't you know that we belong somewhere over a rainbow/in the wreckage of the UFO;" "faster than a laser beam [beowwww; immediate laser beam sound effect];" "I know that you set the controls for the heart of the sun" (one of the most obvious Pink Floyd references imaginable); "this could be your lucky day;" "well ha fucking ha" (maybe my most hated lyric of the whole album); "divided and conquering;" "ignorance is bliss;" and "reach for the stars, you might grab one."  Rather than attempting to convey the cosmic trip to which they so desperately aspire by using words to disorient and give life to an alien experience, Amplifier is content to undescriptively state their purpose with bland lines like "step inside/take a ride to another dimension," repeated ad nauseum.  Don't forget--these words are sung by a voice that at times sounds eerily similar to Chris Martin's and has the grating habit of pronouncing long "i" sounds as "iiiiii-eeeee-iiiiii."

All in all, I applaud Amplifier's work ethic as an independent group and don't begrudge them their success--it's rare that independent artists can generate so much heat without the aegis of a label (though, to be fair, much the groundwork for their notoriety was laid when they were signed to a label, which I'm sure doesn't hurt).  What upsets me most is the complacency evident on the part of the band and listeners' willingness to assert that this album is a real trip, mind-bending, and weird, when on some pretty objective levels it's far more regressive than it is forward-looking.  I hope that if Amplifier continues to build on their success they'll decide to use their increased means to strive for something a little more outside the box--as of right now, they're about as far in there as you can get.

5 comments:

spheric said...

First time I read a negative review of this album. One can argue whether this album is a masterpiece or simply very good, but bad? Please.

"[it] goes against what I stand for musically" - so here is the explanation. If you can't -or don't want to- be objective, why are you even bothering to review an album that does not meet your taste? So you can trash it not because it's weak but because YOU don't like it? Haven't we outgrown this? And, by the way, the "not innovative" excuse is another thing that has seriously grown old.

"every song is bookended by at least a minute of spacey intro and outro sound effects with no connection whatsoever to the music that eventually appears" - I am sorry, exactly where does this happen? Listen to "The Octopus", "Interstellar", "The Wave" or "Trading Dark Matter...". Then listen to them one more time. What the hell, go nuts!, listen to the whole album THREE times. It's a cohesive, coherent work that builds on slowly and delivers exactly what it promises: an obsessive, alien ambiance. And the songs, as intricate as they are, still manage to be catchy. While there might not be great musicianship involved here, composition-wise it's an astounding work.

Personally I think the Octopus is as brilliant as anything by the Pink Floyd or other big names from the 70s, that look sacred and unreachable only because, well, they're from the 70s. I realize I am stretching it too far here, whether or not some music clicks with you on a higher level is something personal but trust me, ProgArchives and every one else on this world: The Octopus is a brilliant piece of art.

hauntingAhost said...

This review seems kind of obsolete to me, because before thee reviewer gets into the review properly he tells a story regarding how he thought it was gonna be "progressive" and such and such. It's obvious that the reviewer's mind was tainted before listening to the record, and focussing more on conventions of a particular genre *this is crap because it's not traditional prog" menality here is evident throughout. What the reviewer fails to understand is that THE BAND never, themselves, tried to be a prog band, but they've unfortunately been put in that catagory and the reviewer has taken it out of context.

Either that, or he doesn't have the attention span to realise that the so called "synth, space" parts actuall serve the song well as drones, fitting the theme of the album.

I apologise for my bad English, Helio in Portugal x

Elliot Knapp said...

Thanks for the thought-provoking comments, you definitely got me thinking about a few things.

I have a hard time believing that ANYONE'S evaluation of this (or any other album) is anything but subjective; whether you're reading Rolling Stone, Pitchfork or whatever, reviewers' personal tastes are going to inform their assessment no matter what--even if they're attempting objectivity. Across the collection of review writing I've done here I've tried to outline some sort of general aesthetic framework that describes where I'm coming from when I think certain things are good or bad, but it's still ultimately a personal opinion.

By the same token, it's tough for me to believe that any album can be universally good--no matter who writes them, reviews are personal opinions, and big reputations are made from a lot of opinions together. It's art, for goodness sake--it's always going to be subjective! If you want to talk about things that've grown old, declaring that something is unequivocally "good" because someone has expressed a different opinion about it than yours doesn't really seem constructive at all.

I understand that when you love an album it's hard to believe that someone else could dislike it, and that a natural reaction is to assume that they haven't taken the time or attention to "understand" it. I paid for this album and I've listened to it several times; I don't really post reviews on this site of albums I haven't actually become well-acquainted with. That said, I'm always open to changing my mind and many of my favorite albums took several years to become favorites. I've heard a lot of statements that the songwriting on this album IS great and the concept IS coherent and cohesive and astounding but I didn't really find it to be so, based on the reasons I put forward in the review. I'd really be interested in hearing more of the WHY the above statements are true. Not that I think they're categorically NOT true, but it would probably be illuminating and enhance my appreciation of the music. Unfortunately, I've seen a lot of "This is great" with not a lot about why, so all I can do is use my own analysis based on my own ideals.

Re-reading this review, I agree there are some pretty harsh statements, but it's not a thoroughly negative appraisal of the album. I don't think there's anything wrong with you or anyone else loving the album. I do, however, stand by the particular criticisms I made about the music and lyrics being full of clichés that we've all heard hundreds of times--for all of the "masterpiece" talk I was expecting their sound to be more distinctive. As far as innovation is concerned, it's one of a number of characteristics I associated with progressive music; it's 2012 and I don't unrealistically expect all music to be innovative, but absence of innovation is one of several reasons I was disappointed with this music in light of its reputation. For me, there is too much time spent on this album with ambient sound effects--I think your comment that those sounds provide "an obsessive, alien ambiance" is definitely insightful, but it seems like those ideas could have come across within the space of a lot less time.

I'm glad you enjoy this album and consider it a brilliant piece of art--that's what we're all hoping for with every album we buy, right? Thanks for the interesting comments.

Elliot Knapp said...

Hi hauntingAhost,

The band themselves went to the trouble of printing and applying a sticker to the CD that uses the word "progressive," so I think it's fair to associate the music with what most people consider to be progressive. My issues aren't really with whether or not the band sounds like "traditional prog," but more with how much repetition, wasted time and cliché is present in the music. It's fine with me if you don't agree, but I think it's difficult to argue that some of the lyrics quoted in the review aren't things we've all already heard hundreds of times.

As far as the drones go, your comment and the previous comment have been helpful to me for understanding why the band made that choice and that they are clearly part of the band's vision for the album, but as a musician my opinion is that they don't really justify the large amount of time they occupy here.

Glad you like the album--you are one of many! I'm sure Amplifier won't stop making music because I wrote a critical review of their album, and I know I will continually strive to assess and make music based on my personal ideals even though people and bands like Amplifier might disagree or pursue different ideals. Have a good one!

Unknown said...

I first heard of Amplifier by chance on a link on Youtube.I heard the song "One Great Summer" and thought the lyrics were absolutely brilliant.
I do have the new CD,"Octopus" and I contend there are spots where it "drags" a bit but all in all I like the thing.
In fact,I think the whole Amplifier experience to me is that the band seems to be on a merry,creative jaunt and wholeheartedly asks the fans to jump on and come-along...
And it's an enigmatic attraction .I'm not sure why Amplifier has such an allure to me.I'm 57 years old and I rarely "gush" about a band.It's a strange kinship.I know Octopus has it's "rough" patches but I've grown to enjoy the whole band persona....I find their whole shtick very refreshing,creative,alive...The whole idea of a 2 hour "opus" in this day and age could be deemed a creative and financial double-suicide but Amplifier gave birth in the shed in back of the major-labels high-rise and the f**ker grew legs (and 8 arms) and although it may look and sound ugly to some,many of us love the "new baby"...